case study
Consolidating Customer Applications into Salesforce
Helped consolidate multiple AWS-hosted customer applications into Salesforce Experience Cloud, saving more than $150,000 annually.
Problem
Multiple customer-facing applications operated separately on AWS, increasing platform cost and integration complexity while fragmenting customer data and experience.
Responsibility
I jointly led the consolidation initiative as the owner of the Salesforce ecosystem and connected application portfolio, aligning architecture, platform teams, stakeholders, and delivery priorities.
Actions
- Evaluated which capabilities belonged on the strategic Salesforce platform.
- Coordinated migration and integration work across customer applications and platform teams.
- Helped establish Salesforce as the primary system of record for the consolidated experience.
- Balanced cost reduction with customer continuity, maintainability, security, and roadmap needs.
Outcome
The consolidation saved more than $150,000 annually while reducing integration complexity and strengthening Salesforce’s role as the strategic customer platform.
Public context
This case study deliberately excludes application names, proprietary architecture, customer data, transaction volumes, security controls, and other confidential implementation detail.